Group 1: Best Marketing and Communications Educational Initiative
Print Media
Title
SARTAversary 2nd Quarter 2023 Community Partners Campaign
Entrant
Stark Area Regional Transit Authority Effectiveness Statement
Entry Materials
Social Media
Title
Late Night 53 College Campaign
Entrant
Rock Island County Metropolitan Mass Transit District (MetroLink) Effectiveness Statement
Entry Materials
Group 1: Best Marketing and Communications on Workforce Development
Print Media
Title
CCRTA Career Fair Print Media
Entrant
Corpus Christi Regional Transportation Authority Effectiveness Statement
Entry Materials
Special Event
Title
2023 GoBus Hiring Event
Entrant
East Texas Council of Governments Effectiveness Statement
Entry Materials
Group 1: Best Marketing and Communications to Increase Ridership or Sales
Social Media
Title
The 10K Campaign – the Virginia Breeze
Entrant
Virginia Department of Rail and Public Transportation Effectiveness Statement
Entry Materials
Group 2: Best Marketing and Communications Educational Initiative
Electronic Media
Title
STA – That’s Bussin’ – Video Series
Entrant
Spokane Transit Authority Effectiveness Statement
Entry Materials
Social Media
Title
Foothill Transit’s Hydrogen Fuel Cell Social Creator Campaign for Environmental Awareness of New Hydrogen Buses
Entrant
Foothill Transit Effectiveness Statement
Entry Materials
Group 2: Best Marketing and Communications on Workforce Development
Print Media
Title
Palm Tran Rear Bus Ads
Entrant
Palm Tran Effectiveness Statement
Entry Materials
Special Event
Title
JTA Shark Tank Competition Helps Businesses Dive into JTA Contracting Opportunities
Entrant
Jacksonville Transportation Authority Effectiveness Statement
Entry Materials
Group 2: Best Marketing and Communications to Increase Ridership or Sales
Print Media
Title
Community Transit’s Destinations Print Ads to Promote Awareness, Positive Perception & Ridership
Entrant
Community Transit Effectiveness Statement
Entry Materials
Group 3: Best Marketing and Communications Educational Initiative
Social Media
Title
Promoting Safety is Taking on a Whole New Image for VTA
Entrant
Santa Clara Valley Transportation Authority Effectiveness Statement
Entry Materials
Special Event
Title
Human Trafficking Happens Everywhere
Entrant
Santa Clara Valley Transportation Authority Effectiveness Statement
Entry Materials
Group 3: Best Marketing and Communications on Workforce Development
Social Media
Title
Holding on to Our VTA Employees
Entrant
Santa Clara Valley Transportation Authority Effectiveness Statement
Entry Materials
Group 3: Best Marketing and Communications to Increase Ridership or Sales
Print Media
Title
OCTA’s OC Flex “Group Ride” Brochure
Entrant
Orange County Transportation Authority Effectiveness Statement
Entry Materials
Social Media
Title
Barbie Takes VTA
Entrant
Santa Clara Valley Transportation Authority Effectiveness Statement
Entry Materials
Group 4: Best Marketing and Communications Educational Initiative
Social Media
Title
Bus Priority Lanes – Social Media
Entrant
Los Angeles County Metropolitan Transportation Authority Effectiveness Statement
Entry Materials
Group 4: Best Marketing and Communications on Workforce Development
Social Media
Title
Bus Operator Hiring Campaign – Dance Challenge Videos
Entrant
Los Angeles County Metropolitan Transportation Authority Effectiveness Statement
Entry Materials
Group 4: Best Marketing and Communications to Increase Ridership or Sales
Print Media
Title
Metro Regional Connector Grand Opening
Entrant
Los Angeles County Metropolitan Transportation Authority Effectiveness Statement
Entry Materials
Group 5: Best Marketing and Communications Educational Initiative
Special Event
Title
APTA EXPO 2023 Resource Guide
Entrant
Siemens Mobility, Inc. Effectiveness Statement
Entry Materials
Group 1: Best Marketing and Communications Educational Initiative
Comprehensive Campaign
Title
Greenlink Poetry Project: Moving Words, Moving People – A Campaign to Create Emotional Connections to the Lives of Local Bus Riders
Entrant
Greenville Transit Authority Effectiveness Statement
Entry Materials
Electronic Media
Title
Rio Metro RTD Rail Safety PSA
Entrant
Mid-Region Council of Governments Effectiveness Statement
Entry Materials
Special Event
Title
A Full Bus for a Good Cause: MVTA’s Campaign to Feed the Community
Entrant
Minnesota Valley Transit Authority (MVTA) Effectiveness Statement
Entry Materials
Group 1: Best Marketing and Communications on Workforce Development
Comprehensive Campaign
Title
Rebranding Park City Transit
Entrant
Park City Transit Effectiveness Statement
Entry Materials
Electronic Media
Title
BFT Mechanic Recruitment Video
Entrant
Ben Franklin Transit Effectiveness Statement
Entry Materials
Social Media
Title
KC Streetcar – “Next Stop: Love What You Do” Employee Recruitment Campaign
Entrant
Kansas City Streetcar Authority Effectiveness Statement
Entry Materials
Group 1: Best Marketing and Communications to Increase Ridership or Sales
Comprehensive Campaign
Title
BCTA Summer Pass Campaign to increase Youth Ridership
Entrant
Beaver County Transit Authority Effectiveness Statement
Entry Materials
Comprehensive Campaign
Title
Next Stop: Record breaking ridership on the Amtrak Downeaster
Entrant
Northern New England Passenger Rail Authority Effectiveness Statement
Entry Materials
Electronic Media
Title
Coast RTA’s “Tap to Cap” Cashless Fare Payment Campaign
Entrant
Waccamaw Regional Transportation Authority Effectiveness Statement
Entry Materials
Print Media
Title
The Blue Bus: Rebranding NCRTD
Entrant
North Central Regional Transit District Effectiveness Statement
Entry Materials
Special Event
Title
HUZZAH! MVTA’s Campaign to Reduce Traffic Congestion
Entrant
Minnesota Valley Transit Authority (MVTA) Effectiveness Statement
Entry Materials
Group 2: Best Marketing and Communications Educational Initiative
Comprehensive Campaign
Title
Greater Dayton RTA – Caring for our Community
Entrant
Greater Dayton Regional Transit Authority Effectiveness Statement
Entry Materials
Print Media
Title
Caltrain Electric Train Posters
Entrant
San Mateo County Transit District (SamTrans) Effectiveness Statement
Entry Materials
Special Event
Title
Caltrain EMU Public Tours
Entrant
San Mateo County Transit District (SamTrans) Effectiveness Statement
Entry Materials
Group 2: Best Marketing and Communications on Workforce Development
Comprehensive Campaign
Title
Lane Transit District Recruitment Campaign
Entrant
Lane Transit District Effectiveness Statement
Entry Materials
Electronic Media
Title
Lane Transit District Employee Recruitment Video
Entrant
Lane Transit District Effectiveness Statement
Entry Materials
Social Media
Title
Career Path Recruiting Campaign Increases Applications by 25%
Entrant
OMNITRANS Effectiveness Statement
Entry Materials
Group 2: Best Marketing and Communications to Increase Ridership or Sales
Comprehensive Campaign
Title
Student Adventure Pass
Entrant
Southern California Regional Rail Authority (SCRRA) Effectiveness Statement
Entry Materials
Electronic Media
Title
STA – City Line Service Begins – Commercials
Entrant
Spokane Transit Authority Effectiveness Statement
Entry Materials
Social Media
Title
Santa Cruz METRO Youth Cruz Free
Entrant
Santa Cruz Metropolitan Transit District Effectiveness Statement
Entry Materials
Special Event
Title
California Clean Air Day
Entrant
Southern California Regional Rail Authority (SCRRA) Effectiveness Statement
Entry Materials
Group 3: Best Marketing and Communications Educational Initiative
Comprehensive Campaign
Title
Milwaukee County Transit System (MCTS) Averts Fiscal Cliff with “Save The Bus” Campaign
Entrant
Milwaukee County Transit System Effectiveness Statement
Entry Materials
Electronic Media
Title
A LOT MORE “IF MONEY TALKS” TRADESHOW VIDEO
Entrant
Bi-State Development Agency (dba Metro) Effectiveness Statement
Entry Materials
Electronic Media
Title
UTA Road Therapy Educational Initiative
Entrant
Utah Transit Authority Effectiveness Statement
Entry Materials
Group 3: Best Marketing and Communications on Workforce Development
Comprehensive Campaign
Title
VIA “Hiring Superheroes” Campaign to increase applications for operator positions and maintenance technicians.
Entrant
VIA Metropolitan Transit Effectiveness Statement
Entry Materials
Electronic Media
Title
BART Police Recruitment Advertising Campaign
Entrant
San Francisco Bay Area Rapid Transit District (BART) Effectiveness Statement
Entry Materials
Special Event
Title
Spring Into Your New Career Hiring Event
Entrant
AC Transit (Alameda Contra-Costa Transit District) Effectiveness Statement
Entry Materials
Group 3: Best Marketing and Communications to Increase Ridership or Sales
Comprehensive Campaign
Title
OCTA “Savings Pass” Campaign to increase OC Bus Ridership
Entrant
Orange County Transportation Authority Effectiveness Statement
Entry Materials
Comprehensive Campaign
Title
Valley Metro Super Bowl Campaign
Entrant
Valley Metro Effectiveness Statement
Entry Materials
Electronic Media
Title
AC Transit Valentine’s Day Cards
Entrant
AC Transit (Alameda Contra-Costa Transit District) Effectiveness Statement
Entry Materials
Special Event
Title
BART Anime Mascots to Engage Youth
Entrant
San Francisco Bay Area Rapid Transit District (BART) Effectiveness Statement
Entry Materials
Group 4: Best Marketing and Communications Educational Initiative
Comprehensive Campaign
Title
Metropolitan Transportation Authority Courtesy Counts Campaign
Entrant
Metropolitan Transportation Authority Effectiveness Statement
Entry Materials
Comprehensive Campaign
Title
WMATA Education Campaign for Major Blue and Yellow Line Construction
Entrant
Washington Metropolitan Area Transit Authority (WMATA) Effectiveness Statement
Entry Materials
Electronic Media
Title
TransLink – What’s the T Podcast: transforming how we communicate with customers
Entrant
South Coast British Columbia Transportation Authority (TransLink) Effectiveness Statement
Entry Materials
Special Event
Title
Transit Trailblazers Scavenger Hunt
Entrant
Calgary Transit Effectiveness Statement
Entry Materials
Group 4: Best Marketing and Communications on Workforce Development
Comprehensive Campaign
Title
Be Essential
Entrant
Toronto Transit Commission Effectiveness Statement
Entry Materials
Electronic Media
Title
RTD Military Recruitment Campaign
Entrant
Regional Transportation District Effectiveness Statement
Entry Materials
Special Event
Title
HR on the GO/Hiring on the Spot
Entrant
Massachusetts Bay Transportation Authority Effectiveness Statement
Entry Materials
Group 4: Best Marketing and Communications to Increase Ridership or Sales
Comprehensive Campaign
Title
Taylor Swift Eras Tour Special Service
Entrant
Los Angeles County Metropolitan Transportation Authority Effectiveness Statement
Entry Materials
Electronic Media
Title
Wally Takes the T
Entrant
Massachusetts Bay Transportation Authority Effectiveness Statement
Entry Materials
Social Media
Title
MARTA Celebrates 50 Years of Hip Hop
Entrant
Metropolitan Atlanta Rapid Transit Authority Effectiveness Statement
Entry Materials
Group 5: Best Marketing and Communications Educational Initiative
Comprehensive Campaign
Title
Q’Straint “Put a Q in it”
Entrant
Q’Straint/Sure-Lok Effectiveness Statement
Entry Materials
Electronic Media
Title
Preview Mode: Miami-Dade County and Transit app partner to help riders prepare for Better Bus Network launch
Entrant
Transit app Effectiveness Statement
Entry Materials
Print Media
Title
RATP Dev USA History of Transit Coloring Book
Entrant
RATP Dev Effectiveness Statement
Entry Materials
Group 5: Best Marketing and Communications on Workforce Development
Comprehensive Campaign
Title
I Will Ride Student Outreach Program, California High-Speed Rail Authority
Entrant
California High-Speed Rail Authority Effectiveness Statement
Entry Materials
Electronic Media
Title
CCW’s Recruitment Video Initiative
Entrant
Complete Coach Works Effectiveness Statement
Entry Materials
Print Media
Title
CCW’s Recruitment Print Initiative
Entrant
Complete Coach Works Effectiveness Statement
Entry Materials
Group 5: Best Marketing and Communications to Increase Ridership or Sales
Comprehensive Campaign
Title
Milpitas SMART, the Smart Way for Milpitas Residents to Travel Around Town
Entrant
RideCo Inc. Effectiveness Statement
Entry Materials
Electronic Media
Title
Making sense of detours: how Transit app improved the customer experience when service doesn’t go as planned
Entrant
Transit app Effectiveness Statement