The recipients of the 2025 AdWheel Grand Awards imagined and executed compelling campaigns that have increased ridership, boosted sales, recruited and retained transit staff, won funds for agency investments, and earned the public’s trust. These 15 esteemed organizations are drawn from more than 330 entries. They come from five groups: small, medium, large, and mega transit systems, based on annual ridership; and APTA business members.

System/BusinessEntry TitleGroupCategorySubcategory
Santa Cruz Metropolitan Transit DistrictSanta Cruz Metropolitan Transit District One Ride at a Time ComprehensiveGroup 2: Providing more than 3 million but fewer than 15 million annual passenger tripsBest Marketing and Communications Educational InitiativeComprehensive Campaign
Transit appTransit App Campaign to Get Voters to the PollsGroup 5: Business membersBest Marketing and Communications Educational InitiativeElectronic Media
Transit appCelebrating the Public Transit Industry with Transit Riders Choice AwardsGroup 5: Business membersBest Marketing and Communications to Increase Ridership or SalesComprehensive Campaign
Regional Transportation Commission of Washoe CountyGet on BoardGroup 2: Providing more than 3 million but fewer than 15 million annual passenger tripsBest Marketing and Communications to Increase Ridership or SalesSocial Media
Metropolitan Atlanta Rapid Transit AuthorityMARTA Celebrates LGBTQ EmployeesGroup 4: Providing 50 million or more annual passenger tripsBest Marketing and Communications on Workforce DevelopmentComprehensive Campaign
Mountain LineMountain Line: passing of Prop 488Group 1: Providing 3 million or fewer annual passenger tripsBest Marketing and Communications Educational InitiativeComprehensive Campaign
Capital Metropolitan Transportation AuthorityCapMetro RecruitingGroup 3: Providing more than 15 million but fewer than 50 million annual passenger tripsBest Marketing and Communications on Workforce DevelopmentComprehensive Campaign
Capital Metropolitan Transportation AuthorityMcKalla Station LaunchGroup 3: Providing more than 15 million but fewer than 50 million annual passenger tripsBest Marketing and Communications Educational InitiativeComprehensive Campaign
Community TransitCommunity Transit's Video and Digital Advertising to Recruit MechanicsGroup 2: Providing more than 3 million but fewer than 15 million annual passenger tripsBest Marketing and Communications on Workforce DevelopmentElectronic Media
RATP DevRATP Dev USA Veteran Recruiting CampaignGroup 5: Business membersBest Marketing and Communications on Workforce DevelopmentElectronic Media
Valley Regional TransitValley Regional Transit - Let's Ride, BOI - Integrated Brand Awareness and Ridership CampaignGroup 1: Providing 3 million or fewer annual passenger tripsBest Marketing and Communications to Increase Ridership or SalesComprehensive Campaign
Washington Metropolitan Area Transit Authority WMATA Better Bus Network RedesignGroup 4: Providing 50 million or more annual passenger tripsBest Marketing and Communications Educational InitiativeComprehensive Campaign
Sound TransitSound Transit Light Rail Expansion Campaign to Encourage Awareness/RidershipGroup 3: Providing more than 15 million but fewer than 50 million annual passenger tripsBest Marketing and Communications to Increase Ridership or SalesComprehensive Campaign
Toronto Transit CommissionSwift Moves: Toronto Transit Commission Comprehensive Campaign to increase Transit RidershipGroup 4: Providing 50 million or more annual passenger tripsBest Marketing and Communications to Increase Ridership or SalesComprehensive Campaign
San Joaquin Regional Transit DistrictOperator RecruitmentGroup 1: Providing 3 million or fewer annual passenger tripsBest Marketing and Communications on Workforce DevelopmentPrint Media
Print Friendly, PDF & Email