The recipients of the 2022 AdWheel Grand Awards imagined and executed compelling campaigns that have increased ridership, boosted sales, recruited and retained transit operators, won funds for agency investments, and earned the public’s trust. These 16 esteemed organizations are drawn from nearly 300 entries. They come from four groups: small, medium, and large transit systems, based on annual ridership; and APTA business members.
| SYSTEM/BUSINESS | NAME | CATEGORY | SUBCATEGORY | GROUP |
|---|---|---|---|---|
| Transit app | Data-driven, equitable communications strategies for transit agencies | Category 3: Best Marketing and Communications Educational Initiative | Electronic Media | Group 4 - Business member |
| Edmonton Transit Service | Edmonton Transit Service Bus Network Redesign and On Demand Transit Implementation | Category 3: Best Marketing and Communications Educational Initiative | Comprehensive Campaign | Group 3 - Greater than 20 million annual passenger trips |
| Go Triangle | GoTriangle Operator Respect Campaign | Category 3: Best Marketing and Communications Educational Initiative | Comprehensive Campaign | Group 1 - Less than 4 million annual passenger trips |
| Greenville Transit Authority | Transit is Essential – Greenville, SC | Category 3: Best Marketing and Communications Educational Initiative | Partnership | Group 1 - Less than 4 million annual passenger trips |
| Pace Suburban Bus | Pace Suburban Bus - We're Ready Even if You're Not | Category 1: Best Marketing and Communications on COVID-19 | Comprehensive Campaign | Group 3 - Greater than 20 million annual passenger trips |
| Embark | Saved Seat Campaign | Category 1: Best Marketing and Communications on COVID-19 | Electronic Media | Group 1 - Less than 4 million annual passenger trips |
| Jacksonville Transportation Authority | Wellness on Wheels | Category 1: Best Marketing and Communications on COVID-19 | Comprehensive Campaign | Group 2 - Between 4 million and 20 million annual passenger trips |
| Transdev North America | We're Still in this Together | Category 1: Best Marketing and Communications on COVID-19 | Electronic Media | Group 4 - Business member |
| San Joaquin Regional Transit District | Marketing for Workforce Recruitment | Category 4: Best Marketing and Communications to Highlight Transit Needs/Funding | Comprehensive Campaign | Group 1 - Less than 4 million annual passenger trips |
| Metropolitan Atlanta Rapid Transit Authority | MARTA Heroes – Recruitment Video Campaign | Category 4: Best Marketing and Communications to Highlight Transit Needs/Funding | Electronic Media | Group 3 - Greater than 20 million annual passenger trips |
| Pinellas Suncoast Transit Authority | PSTA Hosts Media Day to Hire More Bus Operators | Category 4: Best Marketing and Communications to Highlight Transit Needs/Funding | Special Event | Group 2 - Between 4 million and 20 million annual passenger trips |
| Siemens Mobility, Inc. | Siemens Mobility Comprehensive Campaign to Promote Infrastructure Funding and Investment | Category 4: Best Marketing and Communications to Highlight Transit Needs/Funding | Comprehensive Campaign | Group 4 - Business member |
| OMNITRANS | Hispanic Campaign Reaches Key Ridership Segment: Spanish Speakers | Category 2: Best Marketing and Communications to Support Ridership or Sales | Social Media | Group 2 - Between 4 million and 20 million annual passenger trips |
| VIA Metropolitan Transit | It's So Easy Campaign | Category 2: Best Marketing and Communications to Support Ridership or Sales | Comprehensive Campaign | Group 3 - Greater than 20 million annual passenger trips |
| Siemens Mobility, Inc. | Siemens S700 LRV Virtual Tour featuring ADA Accessibility Video to Support Ridership and Sales | Category 2: Best Marketing and Communications to Support Ridership or Sales | Social Media | Group 4 - Business member |
| Riverside Transit Agency | The Riverside Transit Agency’s $5 Promo Boosts Sluggish Ridership | Category 2: Best Marketing and Communications to Support Ridership or Sales | Shoestring Tactic | Group 1 - Less than 4 million annual passenger trips |
| Snohomish County Public Transportation Benefit Area Corporation (dba Community Transit) | Community Transit's Campaign to Recruit Coach Operators for Workforce Development | Category 3: Best Marketing and Communications Educational Initiative | Comprehensive Campaign | Group 2 - Between 4 million and 20 million annual passenger trips |
