Group 1: Best Marketing and Communications Educational Initiative
Comprehensive Campaign
Title
GoTriangle Operator Respect Campaign
Entrant
Go Triangle Effectiveness Statement
Entry Materials
Partnership
Title
Transit is Essential – Greenville, SC
Entrant
Greenville Transit Authority Effectiveness Statement
Entry Materials
Group 1: Best Marketing and Communications on COVID-19
Electronic Media
Title
Saved Seat Campaign
Entrant
Embark Effectiveness Statement
Entry Materials
Group 1: Best Marketing and Communications to Highlight Transit Needs/Funding
Comprehensive Campaign
Title
Marketing for Workforce Recruitment
Entrant
San Joaquin Regional Transit District Effectiveness Statement
Entry Materials
Group 1: Best Marketing and Communications to Support Ridership or Sales
Shoestring Tactic
Title
The Riverside Transit Agency’s $5 Promo Boosts Sluggish Ridership
Entrant
Riverside Transit Agency Effectiveness Statement
Entry Materials
Group 2: Best Marketing and Communications Educational Initiative
Comprehensive Campaign
Title
Community Transit’s Campaign to Recruit Coach Operators for Workforce Development
Entrant
Snohomish County Public Transportation Benefit Area Corporation (dba Community Transit) Effectiveness Statement
Entry Materials
Group 2: Best Marketing and Communications on COVID-19
Comprehensive Campaign
Title
Wellness on Wheels
Entrant
Jacksonville Transportation Authority Effectiveness Statement
Entry Materials
Group 2: Best Marketing and Communications to Highlight Transit Needs/Funding
Special Event
Title
PSTA Hosts Media Day to Hire More Bus Operators
Entrant
Pinellas Suncoast Transit Authority Effectiveness Statement
Entry Materials
Group 2: Best Marketing and Communications to Support Ridership or Sales
Social Media
Title
Hispanic Campaign Reaches Key Ridership Segment: Spanish Speakers
Entrant
OMNITRANS Effectiveness Statement
Entry Materials
Group 3: Best Marketing and Communications Educational Initiative
Comprehensive Campaign
Title
Edmonton Transit Service Bus Network Redesign and On Demand Transit Implementation
Entrant
Edmonton Transit Service Effectiveness Statement
Entry Materials
Group 3: Best Marketing and Communications on COVID-19
Comprehensive Campaign
Title
Pace Suburban Bus – We’re Ready Even if You’re Not
Entrant
Pace Suburban Bus Effectiveness Statement
Entry Materials
Group 3: Best Marketing and Communications to Highlight Transit Needs/Funding
Electronic Media
Title
MARTA Heroes – Recruitment Video Campaign
Entrant
Metropolitan Atlanta Rapid Transit Authority Effectiveness Statement
Entry Materials
Group 3: Best Marketing and Communications to Support Ridership or Sales
Comprehensive Campaign
Title
It’s So Easy Campaign
Entrant
VIA Metropolitan Transit Effectiveness Statement
Entry Materials
Group 4: Best Marketing and Communications Educational Initiative
Electronic Media
Title
Data-driven, equitable communications strategies for transit agencies
Entrant
Transit app Effectiveness Statement
Entry Materials
Group 4: Best Marketing and Communications on COVID-19
Electronic Media
Title
We’re Still in this Together
Entrant
Transdev North America Effectiveness Statement
Entry Materials
Group 4: Best Marketing and Communications to Highlight Transit Needs/Funding
Comprehensive Campaign
Title
Siemens Mobility Comprehensive Campaign to Promote Infrastructure Funding and Investment
Entrant
Siemens Mobility, Inc. Effectiveness Statement
Entry Materials
Group 4: Best Marketing and Communications to Support Ridership or Sales
Social Media
Title
Siemens S700 LRV Virtual Tour featuring ADA Accessibility Video to Support Ridership and Sales
Entrant
Siemens Mobility, Inc. Effectiveness Statement
Entry Materials
