Boosting Ridership (Group 3) 2019 Entries

Boosting Ridership (Group 3) 2019 Entries2019-07-19T09:59:25-04:00
  Group 1 = Systems with less than 4 million annual riders  

Comprehensive Campaign

Title

“Embrace the Escape” campaign

Entrant

New Jersey Transit Corporation (NJ TRANSIT) Effectiveness Statement

Entry Materials

Title

BART Spring Break

Entrant

San Francisco Bay Area Rapid Transit District (BART) Effectiveness Statement

Entry Materials

Title

Capital Metro “Get On” Campaign to Increase MetroExpress Ridership

Entrant

Capital Metropolitan Transportation Authority Effectiveness Statement

Entry Materials

Title

Capital Metro “Real Riders” Campaign to Increase MetroRapid Ridership

Entrant

Capital Metropolitan Transportation Authority Effectiveness Statement

Entry Materials

Title

CATS LYNX Blue Line Extension

Entrant

Charlotte Area Transit System Effectiveness Statement

Entry Materials

Title

CATS On Time Campaign

Entrant

Charlotte Area Transit System Effectiveness Statement

Entry Materials

Title

CoSA High-Frequency Routes 1.0 and 2.0

Entrant

VIA Metropolitan Transit Effectiveness Statement

Entry Materials

Title

Imagine All the Places You Can Go on the R Line

Entrant

Regional Transportation District Effectiveness Statement

Entry Materials

Title

Long Beach Transit’s 2018 AquaLink Campaign to increase ridership

Entrant

Long Beach Transit Effectiveness Statement

Entry Materials

Title

MARTA to the Airport Campaign

Entrant

Metropolitan Atlanta Rapid Transit Authority Effectiveness Statement

Entry Materials

Title

MBTA Commuter Rail Marketing – initiative to grow ridership and revenue, which includes the first-ever revenue share in the US between a PTA and private operator

Entrant

Keolis Global Headquarters Effectiveness Statement

Entry Materials

Title

MTA LIRR Campaign to Increase Getaway Package Sales

Entrant

Metropolitan Transportation Authority Effectiveness Statement

Entry Materials

Title

MTS CHOOSE TRANSIT/FREE RIDE DAY CAMPAIGN

Entrant

San Diego Metropolitan Transit System (MTS) Effectiveness Statement

Entry Materials

Title

Niagara Frontier Transportation Authority Back 2 Basics Campaign to Increase Ridership

Entrant

Niagara Frontier Transit Metro System, Inc. Effectiveness Statement

Entry Materials

Title

Sound Transit & Seattle Mariners Partnership

Entrant

Sound Transit Effectiveness Statement

Entry Materials

Title

Tap to Pay

Entrant

South Coast British Columbia Transportation Authority (TransLink) Effectiveness Statement

Entry Materials

Title

UTA Campaign to increase bus rapid transit ridership

Entrant

Utah Transit Authority Effectiveness Statement

Entry Materials

Title

VTA Rapid 522 Promotion

Entrant

Santa Clara Valley Transportation Authority Effectiveness Statement

Entry Materials

Title

VTA’s mobile fare app, EZfare

Entrant

Santa Clara Valley Transportation Authority Effectiveness Statement

Entry Materials


Electronic Media

Title

BART to Antioch video to build excitement about new service

Entrant

San Francisco Bay Area Rapid Transit District (BART) Effectiveness Statement

Entry Materials

Title

Engaging Videos Encourage Ridership on OC Bus

Entrant

Orange County Transportation Authority Effectiveness Statement

Entry Materials

Title

METRO TV Spot in Partnership with the Houston Astros to Promote Rail Ridership.

Entrant

Metropolitan Transit Authority of Harris County Effectiveness Statement

Entry Materials

Title

METRO TV Spot to Increase Ridership for the Disabled on Regular Our Bus and Light-Rail System.

Entrant

Metropolitan Transit Authority of Harris County Effectiveness Statement

Entry Materials

Title

Miami-Dade Transit – EASY Pay Miami app to increase daily usage and downloads

Entrant

Miami-Dade Transit Effectiveness Statement

Entry Materials

Title

Pace Suburban Bus – General Ridership Growth Campaign Video

Entrant

Pace Suburban Bus Effectiveness Statement

Entry Materials

Title

UTA TV Spot to increase bus rapid transit ridership

Entrant

Utah Transit Authority Effectiveness Statement

Entry Materials


Partnership

Title

BART Free Field Trips

Entrant

San Francisco Bay Area Rapid Transit District (BART) Effectiveness Statement

Entry Materials

Title

CATS – First Mile Partnership with LYFT

Entrant

Charlotte Area Transit System Effectiveness Statement

Entry Materials

Title

Increasing Bus Ridership with Innovative College Pass Program

Entrant

Orange County Transportation Authority Effectiveness Statement

Entry Materials

Title

LA Metro x LAFC 2018 Partnership: Go Metro to Banc of California Stadium

Entrant

Los Angeles County Metropolitan Transportation Authority Effectiveness Statement

Entry Materials

Title

MARTA Jazz Monday

Entrant

Metropolitan Atlanta Rapid Transit Authority Effectiveness Statement

Entry Materials

Title

METRO TV Partnership with the Houston Astros to Promote Rail Ridership.

Entrant

Metropolitan Transit Authority of Harris County Effectiveness Statement

Entry Materials

Title

METRO TV Spot to Increase METRORail Ridership to Houston Dynamo 2018 Home Games.

Entrant

Metropolitan Transit Authority of Harris County Effectiveness Statement

Entry Materials

Title

Opera on a Bus

Entrant

LYNX – Central Florida Regional Transportation Authority Effectiveness Statement

Entry Materials

Title

Station Soccer

Entrant

Metropolitan Atlanta Rapid Transit Authority Effectiveness Statement

Entry Materials

Title

STM- Partnership with Tennis Canada for the 2018 Rogers Cup

Entrant

Societe de transport de Montreal Effectiveness Statement

Entry Materials


Print Media

Title

CATS Mobile Ticketing App

Entrant

Charlotte Area Transit System Effectiveness Statement

Entry Materials

Title

METRO Rail Poster to Increase METRORail Ridership to Houston Dynamo 2018 Home Games.

Entrant

Metropolitan Transit Authority of Harris County Effectiveness Statement

Entry Materials

Title

Metro St. Louis Forest Park Trolley Campaign

Entrant

Bi-State Development Agency (dba Metro) Effectiveness Statement

Entry Materials

Title

Sound Transit Rack Card campaign – Take the Sounder train to the game

Entrant

Sound Transit Effectiveness Statement

Entry Materials

Title

VIAWorks Corporate Rideshare Program

Entrant

Pavlov Advertising Effectiveness Statement

Entry Materials


Shoestring Tactic

Title

CATS LYNX Blue Line 10th Anniversary

Entrant

Charlotte Area Transit System Effectiveness Statement

Entry Materials


Special Event

Title

Fresh MARTA Market

Entrant

Metropolitan Atlanta Rapid Transit Authority Effectiveness Statement

Entry Materials

Title

Miami-Dade Transit – New Metrorail Trains in service/Ribbon Cutting

Entrant

Miami-Dade Transit Effectiveness Statement

Entry Materials

Title

Niagara Frontier Transportation Authority Givin and Groovin Campaign

Entrant

Niagara Frontier Transit Metro System, Inc. Effectiveness Statement

Entry Materials

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