Recommended Practice

BRT Branding, Imaging and Marketing

Abstract

This Recommended Practice provides guidance for developing a brand image for bus rapid transit systems and on marketing the brand to the public.

Document History
Document Number Version Publication Date Publication Related Information
APTA BTS-BO-RP-001-10 03/01/2010 Published Current

Keywords

 bus rapid transit (BRT), branding, image, marketing

Summary

 This document establishes guidelines for branding, imaging and marketing bus rapid transit services. It is intended to guide transit agencies and their partners through branding a BRT service and the best practices for implementing a BRT branding scheme.

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