Group 1: Best Marketing and Communications Educational Initiative

Comprehensive Campaign

Title

GoTriangle Operator Respect Campaign

Entrant

Go Triangle Effectiveness Statement

Entry Materials


Partnership

Title

Transit is Essential – Greenville, SC

Entrant

Greenville Transit Authority Effectiveness Statement

Entry Materials


Shoestring Tactic

Title

Butler County RTA Workforce Development

Entrant

Butler County Regional Transit Authority Effectiveness Statement

Entry Materials


Group 1: Best Marketing and Communications on COVID-19

Comprehensive Campaign

Title

Kitsap Transit “We Are Kitsap. We Can Do This” – Ride Safe During COVID-19 Campaign

Entrant

Kitsap Transit Effectiveness Statement

Entry Materials


Electronic Media

Title

Saved Seat Campaign

Entrant

Embark Effectiveness Statement

Entry Materials


Partnership

Title

Kitsap Transit “Get Vaccinated” Fare Promotion Campaign

Entrant

Kitsap Transit Effectiveness Statement

Entry Materials


Group 1: Best Marketing and Communications to Highlight Transit Needs/Funding

Comprehensive Campaign

Title

Marketing for Workforce Recruitment

Entrant

San Joaquin Regional Transit District Effectiveness Statement

Entry Materials


Electronic Media

Title

Lowcountry Rapid Transit – Equitable and Inclusive Transit, Video Series

Entrant

HDR Effectiveness Statement

Entry Materials


Shoestring Tactic

Title

Laketran’s advocacy effort to reverse a 90% state funding cut

Entrant

LAKETRAN Effectiveness Statement

Entry Materials


Group 1: Best Marketing and Communications to Support Ridership or Sales

Comprehensive Campaign

Title

City of Gardena GTrans Introduction of New 7X Stadium Express Service

Entrant

City of Gardena (G-Trans)(formerly Gardena Municipal Bus Lines) Effectiveness Statement

Entry Materials


Electronic Media

Title

Battle Creek Transit – BCGo, your connection to Calhoun County

Entrant

Battle Creek Transit Effectiveness Statement

Entry Materials


Shoestring Tactic

Title

The Riverside Transit Agency’s $5 Promo Boosts Sluggish Ridership

Entrant

Riverside Transit Agency Effectiveness Statement

Entry Materials


Group 2: Best Marketing and Communications Educational Initiative

Comprehensive Campaign

Title

Community Transit’s Campaign to Recruit Coach Operators for Workforce Development

Entrant

Snohomish County Public Transportation Benefit Area Corporation (dba Community Transit) Effectiveness Statement

Entry Materials


Electronic Media

Title

Community Transit’s Videos to Recruit Coach Operators for Workforce Development

Entrant

Snohomish County Public Transportation Benefit Area Corporation (dba Community Transit) Effectiveness Statement

Entry Materials


Partnership

Title

C-TRAN – 40th Anniversary

Entrant

C-TRAN – Clark County PTBA Effectiveness Statement

Entry Materials


Group 2: Best Marketing and Communications on COVID-19

Comprehensive Campaign

Title

Wellness on Wheels

Entrant

Jacksonville Transportation Authority Effectiveness Statement

Entry Materials


Electronic Media

Title

Covid-19 videos

Entrant

Jacksonville Transportation Authority Effectiveness Statement

Entry Materials


Social Media

Title

Foothill Transit COVID-19 Social Videos to Promote COVID Safety

Entrant

Foothill Transit Effectiveness Statement

Entry Materials


Group 2: Best Marketing and Communications to Highlight Transit Needs/Funding

Comprehensive Campaign

Title

Metro Operator Recruiting Campaign

Entrant

Southwest Ohio Regional Transit Authority(SORTA)/Metro Effectiveness Statement

Entry Materials


Partnership

Title

Local Option Gas Tax Proposal

Entrant

Jacksonville Transportation Authority Effectiveness Statement

Entry Materials


Special Event

Title

PSTA Hosts Media Day to Hire More Bus Operators

Entrant

Pinellas Suncoast Transit Authority Effectiveness Statement

Entry Materials


Group 2: Best Marketing and Communications to Support Ridership or Sales

Comprehensive Campaign

Title

HART Campaign for Launch of Fare Payment System – Flamingo Fares

Entrant

Hillsborough Transit Authority (HART) Effectiveness Statement

Entry Materials


Print Media

Title

Trinity Metro TEXRail Billboard Campaign

Entrant

Trinity Metro Effectiveness Statement

Entry Materials


Social Media

Title

Hispanic Campaign Reaches Key Ridership Segment: Spanish Speakers

Entrant

OMNITRANS Effectiveness Statement

Entry Materials


Group 3: Best Marketing and Communications Educational Initiative

Comprehensive Campaign

Title

Edmonton Transit Service Bus Network Redesign and On Demand Transit Implementation

Entrant

Edmonton Transit Service Effectiveness Statement

Entry Materials


Shoestring Tactic

Title

MCTS Creates Human Trafficking Campaign for Bus Operators and Bus Riders to Identify Victims

Entrant

Milwaukee County Transit System Effectiveness Statement

Entry Materials


Special Event

Title

DART 2021 Student Art Contest

Entrant

Dallas Area Rapid Transit Effectiveness Statement

Entry Materials


Group 3: Best Marketing and Communications on COVID-19

Comprehensive Campaign

Title

Pace Suburban Bus – We’re Ready Even if You’re Not

Entrant

Pace Suburban Bus Effectiveness Statement

Entry Materials


Partnership

Title

RTC Campaign Providing Transit to Covid-19 Vaccination Locations

Entrant

Regional Transportation Commission of Southern Nevada Effectiveness Statement

Entry Materials


Shoestring Tactic

Title

STM – Historic one-year anniversary of the pandemic – Shoestring tactic

Entrant

Societe de transport de Montreal Effectiveness Statement

Entry Materials


Group 3: Best Marketing and Communications to Highlight Transit Needs/Funding

Comprehensive Campaign

Title

Move Your City

Entrant

Regional Transportation District Effectiveness Statement

Entry Materials


Electronic Media

Title

MARTA Heroes – Recruitment Video Campaign

Entrant

Metropolitan Atlanta Rapid Transit Authority Effectiveness Statement

Entry Materials


Partnership

Title

RTC Partnership to Provide School Transportation

Entrant

Regional Transportation Commission of Southern Nevada Effectiveness Statement

Entry Materials


Group 3: Best Marketing and Communications to Support Ridership or Sales

Comprehensive Campaign

Title

It’s So Easy Campaign

Entrant

VIA Metropolitan Transit Effectiveness Statement

Entry Materials


Electronic Media

Title

Take a Trip

Entrant

Regional Transportation District Effectiveness Statement

Entry Materials


Shoestring Tactic

Title

LYNX Service Change Initiative to Support Ridership

Entrant

LYNX – Central Florida Regional Transportation Authority Effectiveness Statement

Entry Materials


Special Event

Title

MARTA Holiday Customer Appreciation Events

Entrant

Metropolitan Atlanta Rapid Transit Authority Effectiveness Statement

Entry Materials


Group 4: Best Marketing and Communications Educational Initiative

Comprehensive Campaign

Title

Hudson Link is Listening

Entrant

Transdev North America Effectiveness Statement

Entry Materials


Electronic Media

Title

Data-driven, equitable communications strategies for transit agencies

Entrant

Transit app Effectiveness Statement

Entry Materials


Social Media

Title

Bus Driver Shortage Music Video

Entrant

Optibus Inc. Effectiveness Statement

Entry Materials


Group 4: Best Marketing and Communications on COVID-19

Comprehensive Campaign

Title

Vaccine Encouragement Campaign

Entrant

Transdev North America Effectiveness Statement

Entry Materials


Electronic Media

Title

We’re Still in this Together

Entrant

Transdev North America Effectiveness Statement

Entry Materials


Print Media

Title

Vaccines: Another Way to Stay Safe at Work

Entrant

Transdev North America Effectiveness Statement

Entry Materials


Group 4: Best Marketing and Communications to Highlight Transit Needs/Funding

Comprehensive Campaign

Title

Siemens Mobility Comprehensive Campaign to Promote Infrastructure Funding and Investment

Entrant

Siemens Mobility, Inc. Effectiveness Statement

Entry Materials


Electronic Media

Title

American Rescue Plan & Infrastructure Bill, & Transit Access Live Event Sparks Discussion About the Future of Mobility

Entrant

TransLoc Inc. Effectiveness Statement

Entry Materials


Shoestring Tactic

Title

Operator recruitment campaign in Transit app

Entrant

Transit app Effectiveness Statement

Entry Materials


Group 4: Best Marketing and Communications to Support Ridership or Sales

Comprehensive Campaign

Title

2021 Brand Launch: Get to Know Umo!

Entrant

Cubic Transportation Systems Effectiveness Statement

Entry Materials


Print Media

Title

Siemens Mobility Solutions Brochure

Entrant

Siemens Mobility, Inc. Effectiveness Statement

Entry Materials


Social Media

Title

Siemens S700 LRV Virtual Tour featuring ADA Accessibility Video to Support Ridership and Sales

Entrant

Siemens Mobility, Inc. Effectiveness Statement

Entry Materials

Group 1: Best Marketing and Communications Educational Initiative

Electronic Media

Title

GoTriangle Greater Triangle Projected Population Growth Animation to increase Commuter Rail Project Awareness

Entrant

Go Triangle Effectiveness Statement

Entry Materials


Print Media

Title

Wheels “Memorial Madden Cruiser” Bus Wrap

Entrant

Livermore Amador Valley Transit Authority (WHEELS) Effectiveness Statement

Entry Materials


Social Media

Title

Cherriots road equity video, “Share the Road”

Entrant

Salem Area Mass Transit District Effectiveness Statement

Entry Materials


Special Event

Title

CityLink Peoria Electric Bus Unveiling Event 2021

Entrant

Greater Peoria Mass Transit District Effectiveness Statement

Entry Materials


Group 1: Best Marketing and Communications on COVID-19

Shoestring Tactic

Title

Lextran COVID-19 Vaccination Encouragement Campaign

Entrant

Lextran Effectiveness Statement

Entry Materials


Social Media

Title

Tri Delta Transit Be Kind to Drivers and Each Other

Entrant

Eastern Contra Costa Transit Authority Effectiveness Statement

Entry Materials


Special Event

Title

Santa Clarita Transit – Holiday Light Tour

Entrant

Santa Clarita Transit Effectiveness Statement

Entry Materials


Group 1: Best Marketing and Communications to Highlight Transit Needs/Funding

Print Media

Title

Valley Link – A Transformative Transit Project

Entrant

Livermore Amador Valley Transit Authority (WHEELS) Effectiveness Statement

Entry Materials


Special Event

Title

Link Transit Electrification Ribbon Cutting & Transportation Summit

Entrant

Link Transit (Chelan-Douglas Public Transportation Benefit Area) Effectiveness Statement

Entry Materials


Group 1: Best Marketing and Communications to Support Ridership or Sales

Print Media

Title

Sunday Service Print Campaign

Entrant

Ben Franklin Transit Effectiveness Statement

Entry Materials


Special Event

Title

30 Millionth Rider Celebration

Entrant

Link Transit (Chelan-Douglas Public Transportation Benefit Area) Effectiveness Statement

Entry Materials


Group 2: Best Marketing and Communications Educational Initiative

Print Media

Title

GoDurham Comic Activity Book to Celebrate Free Comic Book Day

Entrant

GoDurham Transit Effectiveness Statement

Entry Materials


Shoestring Tactic

Title

Behind the Scenes – City Line Vehicles Are Arriving! (Video)

Entrant

Spokane Transit Authority Effectiveness Statement

Entry Materials

Title

Caltrain: Holiday Transit Yule Log

Entrant

San Mateo County Transit District (SamTrans) Effectiveness Statement

Entry Materials


Social Media

Title

Foothill Transit Safety Month Social Video to Promote Bus Safety

Entrant

Foothill Transit Effectiveness Statement

Entry Materials


Special Event

Title

Foothill Transit Double Deck Bus Social Video to Promote New Double Deck Bus

Entrant

Foothill Transit Effectiveness Statement

Entry Materials


Group 2: Best Marketing and Communications on COVID-19

Partnership

Title

Metrolink Partnership to Assist in Vaccination Efforts

Entrant

Southern California Regional Rail Authority (SCRRA) Effectiveness Statement

Entry Materials


Print Media

Title

Community Transit’s Print Media to Promote COVID-19 Safety Measures

Entrant

Snohomish County Public Transportation Benefit Area Corporation (dba Community Transit) Effectiveness Statement

Entry Materials


Shoestring Tactic

Title

Chapel Hill Transit’s Campaign to promote safety measures during COVID-19

Entrant

Chapel Hill Transit Effectiveness Statement

Entry Materials


Special Event

Title

KCATA teams with local hospital to provide transportation for COVID-19 vaccinations

Entrant

Kansas City Area Transportation Authority Effectiveness Statement

Entry Materials


Group 2: Best Marketing and Communications to Highlight Transit Needs/Funding

Print Media

Title

Foothill Transit Business Plan

Entrant

Foothill Transit Effectiveness Statement

Entry Materials


Social Media

Title

The White House at RideKC

Entrant

Kansas City Area Transportation Authority Effectiveness Statement

Entry Materials


Group 2: Best Marketing and Communications to Support Ridership or Sales

Electronic Media

Title

Trinity Metro ZIPZONE Video Campaign

Entrant

Trinity Metro Effectiveness Statement

Entry Materials


Partnership

Title

Contactless Fare Payment on Light Rail

Entrant

Sacramento Regional Transit District Effectiveness Statement

Entry Materials


Shoestring Tactic

Title

Behind the Scenes – Get Ready For Summer Pass Video

Entrant

Spokane Transit Authority Effectiveness Statement

Entry Materials


Special Event

Title

Elk Grove Transit Ride-a-long to Promote RydeFreeRT

Entrant

Sacramento Regional Transit District Effectiveness Statement

Entry Materials


Group 3: Best Marketing and Communications Educational Initiative

Electronic Media

Title

“No Place for Hate” Campaign

Entrant

Metropolitan Atlanta Rapid Transit Authority Effectiveness Statement

Entry Materials


Partnership

Title

AC Transit – Transportation Leaders Against Human Trafficking

Entrant

AC Transit (Alameda Contra-Costa Transit District) Effectiveness Statement

Entry Materials


Print Media

Title

DART Redesign of Rider Information Pieces and Bus Stop Signs to Educate Riders

Entrant

Dallas Area Rapid Transit Effectiveness Statement

Entry Materials


Social Media

Title

LYNX Social Media Content to Increase User Engagement

Entrant

LYNX – Central Florida Regional Transportation Authority Effectiveness Statement

Entry Materials


Group 3: Best Marketing and Communications on COVID-19

Electronic Media

Title

LYNX Air Purification System: Crafted for Our Riders for Assurance and Peace of Mind

Entrant

LYNX – Central Florida Regional Transportation Authority Effectiveness Statement

Entry Materials


Group 3: Best Marketing and Communications to Highlight Transit Needs/Funding

Social Media

Title

Super Duty Series

Entrant

Metropolitan Transit Authority of Harris County (Houston Metro) Effectiveness Statement

Entry Materials


Special Event

Title

MCTS BRT Groundbreaking Event Brings Together Key Stakeholders for Project Milestone

Entrant

Milwaukee County Transit System Effectiveness Statement

Entry Materials


Group 3: Best Marketing and Communications to Support Ridership or Sales

Partnership

Title

Explore Austin

Entrant

Capital Metropolitan Transportation Authority Effectiveness Statement

Entry Materials


Print Media

Title

METRO curb2curb Brochure

Entrant

Metropolitan Transit Authority of Harris County (Houston Metro) Effectiveness Statement

Entry Materials


Group 4: Best Marketing and Communications Educational Initiative

Partnership

Title

USD Multimodal Transit Ecosystem Paves the Way for Mobility Access

Entrant

TransLoc Inc. Effectiveness Statement

Entry Materials


Print Media

Title

Siemens Coloring Book to Encourage Awareness in Young and Future Riders

Entrant

Siemens Mobility, Inc. Effectiveness Statement

Entry Materials


Shoestring Tactic

Title

2021 Transit Agency Survey

Entrant

ETA Transit Systems Effectiveness Statement

Entry Materials

Print Friendly, PDF & Email